I recently had an interesting discussion with a CEO of a company and the topic intrigued me. We were talking about branding and the overall image of his company. I mentioned to him about the idea of implementing through his business a way that his business could help fight against human trafficking or some other cause. The reason I had brought that up with him was due to a past discussion about him wanting to help with some sort of good cause. But, during this discussion when I brought up giving back through the brand and how people would view his company he said, “You know, I am from more of an old school way of thinking. Where business is strictly about making money. That is the point to a business, to make money”. Now, please understand, he wasn’t disagreeing with my suggestion, but he was having a hard time with it.
In today’s business world, there are many brands that are very much about giving back or standing behind a cause. I guess you could call this the “new school of thinking”. Now I understand that there are companies that have done this simply to make themselves look better. But what I am talking about is being real and having the right motives.
In my way of thinking is, if you choose to make your business about strictly about making money, where are you going to build greater loyalty between you and your customers? But, if your business has a greater cause, wouldn’t that strengthen the loyalty between you and your customers and even your employees? Where your customers and employees know they are helping towards a greater cause.
Does your business have a greater purpose than just making money? I do believe your business should be making money, otherwise it is more of a hobby. But once your business is making money, why wouldn’t you want your business to have even a greater impact on the world and make people’s lives better? This is something here at Rule Your Realm we are just starting. For example, which every Street Smart Branding CD we sell, we give 50% to fight against Human Trafficking.
So here is my question for you…
Do you believe your business and your brand should be about more than just making money, or should your business be separated from a special causes? Let me know what you think below.
Stay tuned for my next blog post as I will be going deeper into what we are about to start to help give back in greater ways!
Keep moving forward!